Actionable Data Science
data is the new oil
The reason most SMBs don’t join in the “data revolution” and using “data as the new oil” is DATA INTERPRETATION. The market is in hot demand for data scientists, but as a data-aware SMB you don’t have a need for an in-house data scientist yet you know data can be vital to growing your business by more than 10x.
ACT Agency can be your go-to data scientist who can help you interpret your data and answer these challenges for you:
Understanding what kind of business insights your data can provide
Understanding the value and ROI of implementing analytics tools in your organization
Choosing the right metrics to track
Placing analytics results into a business context and converting them into action items
Doing sanity checks of the analyses to make sure they are accurately answering the right questions and bringing you exponential ROI and up to 30% in cost savings
what data science can solve
targeting best customers for sales conversion
With limited budgets, you need to be SMART WITH YOUR $ by spending it to successfully attracting customers that will convert into sales.
Using Customer Segmentation & Profiling, CLV Scoring, Sentiment Analysis, Basket Analysis, we can create a data-driven understanding of your best customer. Their demographic, geographic and psychographics profile so that you can send the right message to the right people to convert into a sale.
Setting best price for maximum profitability
In today’s constantly changing world, multiple factors can affect profitability. Within the internal factors you can control we can help you define ways to increase margins by eliminating unproductive costs & giving leverage for price increases.
Employing profitability analysis tactics, price elasticity analysis, value based pricing, dynamic pricing, promotional pricing & optimization, we make sure you MAXIMIZE MARGINS.
maximizing roi on marketing by providing the best experience for new and existing customers
Customers are constantly demanding the best experience in all interactions with your company.
To know WHAT WORKS BEST FOR NEW & EXISTING CUSTOMERS and to maximize your marketing $ we use these analysis techniques: Attribution Modelling, Marketing Mix Modelling, Sentiment Analysis, A/B & Multivariate Testing, Churn Analysis, Search Engine, Web, Social Media & Content Optimization.
Forecasting sales & demand
By using internal & external data to analysis the 5C’s of marketing, we can accurately forecast the sales & demand you should expect at any given moment for growth & revenue planning.
We use a combination of: econometrics, demand forecasting, market sizing, market research, choice modelling, competitor analysis, external factor impact analysis.
tools for success
To extract value from data and create actionable solution, we use the following tools for data cleaning, data visualization & interpretation, statistical modelling, external data sources, cloud computing services.
